Juventus, adidas and Giampaolo Sgura join forces again. After the photographic exhibition “Giampaolo Sgura Black & White”, now it’s time for a new adventure. This time Giampaolo took on the role of creative director for a truly spectacular event during Milan Fashion Week (September 2023), using the occasion to launch the shirt from the LFSTLR collection by adidas and Juventus. Freedom of expression, the strength and pride of showing oneself for who you are thus become the subtext of an evening that celebrated core values such as inclusivity and respect for others involving the ballroom scene with La B. Fujiko (@labfujiko) creating a vogueing performance. The origin of this event, its creation and its development are told in “Dance Till You Drop”, the new Original from Juventus Creator Lab.
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Juventus is a brand of the future, not just a football team
La Juventus è sempre avanti!!!
Sempre avanti a tutti!


Fino all fine forza Juventus !
forza juve
BELLISSIMO QUESTO PROGETTO DI UNIRE QUESTI DUE MONDI, ma ricordiamoci che siamo prima di tutto una squadra e non un brand
Pogba probably dresses in drag and dances too
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Video assolutamente fantastico


Grazie per i tuoi video quotidiani

Per favore, dacci altri video!
Hiii
I thought this was a football club?
Best Serie A club ever
Best Serie A club ever
Best Serie A club ever